Wu, Yufan and Ardley, Barry (2007) Brand strategy and brand evolution: welcome to the world of the meme. The Marketing Review, 7 (3). pp. 301-310. ISSN 1469-347X
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Wu, Yufan and Ardley, Barry (2007) Brand strategy and brand evolution: welcome to the world of the meme. The Marketing Review, 7 (3). pp. 301-310. ISSN 1469-347X